Long Tails, Fortunes and Pyramids

Both of these books provide well-articulated frameworks for "how to think about problems."


The Long Tail - good summary of how the networked economy changes aspects of marketing, inventory, and reach. Highly recommended, pretty quick read with little slogging. I'm starting my second pass on it today.

The Fortune At The Bottom Of The Pyramid - Valuable collection of case studies and derived principles. Among other things, it has me thinking about reverse engineering offshore innovations to bring back to the states. Wonky but worth it.